Colour Psychology in Webdesign
Colour Psychology in Design
Major colours for Webdesign:
Blue is known to make a calming effect on an American audience, but always consider national associations since in Iran it symbolizes mourning. The general meaning of blue on a website is tranquility and harmony.
Red is tied with strong emotions like passionate love or aggression and may even cause the rise of blood pressure. Reds also stimulate digestive juices which is why they're popular in restaurants.
Pink will suit better the websites built for the female audience as it emphasizes femininity and love.
Green reminds you are living beings, connected with nature and at the same time addicted to money. Americans often read it as a call to action. Therefore green is known to be effective for checkout buttons. Great Britain and Ireland accepts green as a lucky color, while Chinese audience try to avoid this colour of “disgrace”.
Purple adds some air of spirituality, wealth and mystery to your store. This sensual color can be used for some website elements or its darker shade as the basic colour, but not for Thai people – they connect it with mourning.
Brown is reliable and steady, it reminds of earth so will suit perfectly for real estate, landscape design or agricultural stores. Beige is a neutral shade of brown that evokes feelings of trust and friendship. But be careful with your site audience: Indians associate it with mourning.
Secondary colours to use:
Orange makes visitors more active and enthusiastic, gives a feeling of balance and could be great for the stores devoted to sports goods, tools, active rest etc.
Yellow may speed up your metabolism and therefore is nice for food stores and restaurants. It’s not recommended to use it as a major colour ’cause it may cause some feeling of weakness. Yellow brings creative ideas but you are to use it carefully for your designs as it is the hardest color to perceive for human eyes.
Grey means neutrality and respect but can also evoke depressive thoughts about death for older people.
White symbolises pureness and security. Being non-colour for Americans, it can be associated with mourning in some eastern countries.
Black stands for power and elegance but don’t overload the site with black as it may seem heavy.
As for the majority of colours: brighter and lighter shades render stronger emotional effect, while darker shades are more reserved and conservative.
Read more about Psychological Selling Tricks for E-commerce Stores